1.Welcome Email
People are always happy to have warm welcome. In fact, a well designed welcome email has more than 30% of open rate according to a recent benchmark.
When to send:
As soon as user joined in your email list
What to send:
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Company Identity
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Warm welcome message
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It should clearly convey why the user joined and what you have as return offer
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Contact details to reach you
2. Activation Mail:
Your business starts when your subscribers take the first engagement. An Activation Mail should motivate the users to take the first step.
When to send:
When user is ready to use
What to Send:
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Company Identity
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A benefit message
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Clear Call-to-Action (CTA)
3. Reengagement Email:
Even the best customers forgot you and your business. To bring them back, reengage.
When to Send:
when the user engagement drops or no engagement from the user
What to send:
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Company Identity
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A compelling offer
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Link to the Business
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Option for feedback
4.Thank you Email
No matter what, gratitude always works. send a thank you note to your customers for being part of your business.
When to Send:
When the users happy or staying with you long time
What to send:
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Company Identity
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Thank you note
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About the future
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Feel good gift