Digital Marketing,Email Marketing,Marketing Automation

How to use animated GIF image in your marketing emails

Hey marketers,

Are you planning for holiday season email campaigns? Make your HTML emails more interactive with GIF images.

What is GIF?

GIF is image format that stands for graphical interchangeable format. It is similar to the jpeg and png image formats. But GIF can play sequence of images.

GIF IMage

Why GIF IN MARKETING EMAILS?

Image speaks louder than words. Interactive images are fun and informative compared to other content.

GIF SUPPORT IN EMAIL CLIENTS:

One of the biggest challenge in designing HTML email, it should be good and perfect in all the email clients.

Not all the email clients support GIF images. Below is the status table of GIF support. The unsupported email clients convey gif images in to normal images.

Email-Client-Support-for-Animated-GIFs
Email-Client-Support-for-Animated-GIFs

How to insert GIF IMAGES IN EMAIL:

Get ready with the GIF IMAGE. Or else you can get the GOOD GIF IMAGES from GIPHY.

<img src=”source.gif” alt=”Alterantetext”/>

Replace the source.gif with your for image source link or url. Use a meaningful alternate text.

Use it in your HTML design. If you need any custom HTML email designs, you can mail me at arunkumar[at]cyroax.com

Tips TO GET MOST OUT OF GIF:

  1. Be cautious about the GIF image size. Keep you image size under 1 kB. Larger it becomes, slower it loads in email clients
  2. Use attractive colors in you images. So it will get the attention of the reader in short time span.
  3. Keep you final frame of image as first frame of GIF. Because the unsupported email clients will render the first frame of GIF as static image.
  4. Keep all the frame in same height and width. So it will give a video watching effect to the reader.

Happy Marketing!

Arunkumar.

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