What is a newsletter?
A newsletter is an important asset of email marketing. It helps you to promote your business and to keep your subscribers up-to-date with everything new and exciting you offer.
Why should you need it?
Newsletters helps you to nurture your contacts, by establishing your business as key players in their industry, sharing insights and highlighting new products that will drive traffic to the website.
Provide useful and well-written content:
It all about the content. On average, a person receives more than 50 email per day. Your contacts will ignore the email which is no longer adds value to them.
Each piece of your email content should add some value to their lifestyle. It can be either fun or informational. Make sure your content is relevant to your contact by providing them personalised tips or offers.
Keep your tone and language should as same as your brand. Use some personalisation in your content by greeting them using their names.
Design your newsletter visually Appealing:
A well-designed email can boost enragements which is why it is crucial to design you newsletter visually appealing.
Brand your emails with your website logo. Using the same colours you use in a website will increase the authenticity of your newsletter.
In a mobile world, there is no surprise that 60% of email opens happening in mobile devices. So optimize your email newsletter design form mobile devices.
When to send your newsletter?
You got the content and design right as a content creator. There is another side of coin – The Reader!
You should know when to send your content to make the most out of it. With that in mind, how do you set the best schedule for your own newsletters?
‘Crafting the perfect newsletter’ is a written series about some great practices for getting started with email newsletters. Subscribe now to get notified about the next episode updates straight to your inbox.