This blog is the second part of the “crafting the perfect newsletter” series focused on best practices of email newsletter campaigns . You can read the the first part at Part 1 : How to Write the Perfect Email newsletter.
When to send your newsletter?
You should know when to send your content to make the most out of it. With that in mind, how do you set the best schedule for your own newsletters?
Best Days To Send Email:
Based on email marketing benchmarks, Tuesday, Thursday and Wednesday are most engaging days of marketing emails.
Best hours to send email:
Morning 8am-10am is the peak hours of inbox. On average 25% of the emails were sent on this time. So don’t send your newsletter on the time. We call it rush hours time.
12 Am -3 Am most people won’t open their inbox. The mail delivered in this period most likely ignored by your contact.
Sending your mail between 11am to 3pm will bring your more open rate.
This guideline will work for most of the people. But It will differ based on your business and industry. You can do time variant testing to get it right for you.
Below is the best 10 timings for your newsletter. Try this 10 timing for your next 10 newsletters. Based on the open and click rates, you can stick to the best timing.
Next Part : How to measure the success of your email newsletter?
‘Crafting the perfect newsletter’ is a written series about some great practices for getting started with email newsletters. Subscribe now to get notified about the next episode updates straight to your inbox.